Why we rebuild instead of clone

A screenshot-faithful copy is frozen markup. A faithful rebuild is a site that can live for years.


Most "migration" tools take the shortest path from A to B: they screenshot your prototype, paste the markup into a single page template, and call it WordPress. Technically true. Practically useless.

The frozen-markup problem

The moment your client opens the block editor, they see one giant HTML blob. They cannot change the hero copy without breaking the layout. They cannot add a service. They cannot reorder anything. The site is a museum piece — beautiful, untouchable, and slowly going out of date.

What faithful rebuilding means

We treat the prototype as the spec, not the deliverable. Every section becomes a real block. Every list becomes a real custom post type. Every color becomes a token in theme.json. The end result looks the same, and it edits like a site that was always meant to live in WordPress — because now it is one.

Pixel-perfect is easy. Pixel-perfect and editable is the actual job.

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